What is true professionalism? This is a divergent question (a question with no specific answer, but rather exercises one’s ability to think broadly about a certain topic). Different people, all characterized by honesty as well as high ethical and intellectual level, inevitably come to diametrically different answers to this question…

What’s the ROI of trust? In March last year, I faced a serious dilemma. A potential client, from the electronics hardware industry, asked me for help in supporting his foreign sales. An ambitious task, since I run a PR agency! On the one hand, I felt valued (the customer did…