Guidebooks on how to write better, and what to write, abound on Medium. And it is just as well. However, in my opinion the real problem lies elsewhere. One of the biggest writer’s blocks that prevents my clients (especially ladies) from writing is the fear of criticism. It usually comes in a deadly tandem with perfectionism, which of course causes an utter publishing paralysis. I even observe a certain regularity: the more interesting things a person has to say, the harder it is for them to get it out. …
What is true professionalism? This is a divergent question (a question with no specific answer, but rather exercises one’s ability to think broadly about a certain topic). Different people, all characterized by honesty as well as high ethical and intellectual level, inevitably come to diametrically different answers to this question. However, after many years of working in the business area, I was encountered with so many attitudes and models of professionalism, that I could write an essay about them. Over the years I met many great CEOs and managers, both males and females. …
What’s the ROI of trust?
In March last year, I faced a serious dilemma. A potential client, from the electronics hardware industry, asked me for help in supporting his foreign sales. An ambitious task, since I run a PR agency! On the one hand, I felt valued (the customer did not ask me for an offer, he simply decided that he wanted to work with me), but on the other hand I was a little worried. I have just completed a very difficult project for a software company, with an inflated ego. Enthusiasm, commitment and hard work were not enough…
Marta Smyrska
I am part listener, part advisor, part interpreter, and part dictator. A former reporter and editor, I work with businesses (mostly B2B) to develop brands.
